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NEUST sealRepublic of the PhilippinesNueva Ecija University of Science and Technology

Bachelor of Science in Business Administration Major in Marketing Management

4-year program under the College of Management and Business Technology, following CHED CMO 17 s. 2017

A. General Information

Program Title: Bachelor of Science in Business Administration Major in Marketing Management

Degree Awarded: BSBA - Marketing Management

Institution: Nueva Ecija University of Science and Technology

Department: College of Management and Business Technology

Program Duration: 4 years

Mode of Delivery: Face-to-face / Flexible Learning Modality

B. Program Description

The BSBA Major in Marketing Management program prepares students for careers in marketing, advertising, sales, and brand management. It focuses on developing competencies in market analysis, consumer behavior, digital marketing, and strategic planning, consistent with the guidelines of CHED CMO 17 s. 2017.

C. Program Educational Objectives

Graduates of the program are expected to:

  • Analyze the business environment for strategic direction
  • Prepare operational plans
  • Innovate business ideas based on emerging industry
  • Manage a strategic business unit for economic sustainability
  • Conduct business research

D. Program Learning Outcomes (PLOs)

  • Perform the basic functions of management such as planning, organizing, staffing, directing, and controlling.
  • Apply functional business concepts — Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.
  • Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results.
  • Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
  • Apply information and communication technology (ICT) skills as required by the business environment.
  • Work effectively with other stakeholders and manage conflict in the workplace.
  • Plan and implement business-related activities.
  • Demonstrate corporate citizenship and social responsibility.
  • Exercise high personal moral and ethical standards.

E. Curriculum Structure

The curriculum for BSBA covers a balanced treatment of functional areas in human resource management, marketing, finance, operations, and economics. It broadens the knowledge and skills for the local and international business environment.

The 155 units are broken down into the following components:

Curriculum unit breakdown

CoursesMinimum Unit Prescribed by CHEDUniversity Prescribed
General Education (GE) Courses3636
National Service Training Program (NSTP)66
PATH Fitness (PE) Courses88
Subtotal50 units50 units
Common Business and Management Courses (CBMEC) - Operations Management (TQM) - Strategic Management66
Business Administration Core2424
Professional Major2424
Electives1242
Internship (600 hrs)66
Institutional Requirement—3
Subtotal72 units105 units
Total including GE, NSTP and PE122 units155 units

F. Teaching and Learning Strategies

  • Teacher-led discussions
  • Case studies
  • Group projects
  • Industry immersion
  • Simulation and role-playing
  • Internship
  • Conceptualization and Development of Business Research paper

G. Assessment Methods

  • Written examinations
  • Case analysis
  • Marketing plans/projects
  • Individual/Group Presentations
  • Practicum evaluation
  • Research Outputs

H. Admission Requirements

From Office of Admission and Registration (OAR)

  1. 01
    Senior High School graduate (preferably ABM strand)
  2. 02
    Entrance Examination

I. Graduation Requirements

From Office of Admission and Registration (OAR)

  1. 01
    Completion of all required units
  2. 02
    Passing of all courses
  3. 03
    Completion of internship
  4. 04
    Compliance with institutional requirements

J. Curriculum Map, K. Quality Assurance, and L. Educational Philosophy

Curriculum map image/table was present on the page but content was not legible in the screenshot. Needs human verification from source document.

Quality assurance: AACCUP Level IV Re-accredited, ISO-certified.

Educational Philosophy: No text provided on the page.

Course Catalog

Program Description: The degree program described herein shall be called Bachelor of Science in Business Administration (BSBA).

Program Objectives: As per CHED Memorandum Order No. 17, series of 2017, the goals for Bachelor of Science in Business Administration graduates are as follows:

  • Assume supervisory and/or managerial responsibilities within their organization.
  • Pursue graduate studies in business and management.
  • Manage a business.

Listed semesters with no detailed subject tables visible: 1st Year (First Semester), 1st Year (Second Semester), 2nd Year (1st Semester), 2nd Year (2nd Semester), 3rd Year (1st Semester), 3rd Year (2nd Semester), 4th Year (1st Semester), 4th Year (2nd Semester).

Contact the university

University Email: neustmain@neust.edu.ph

Office of Admission and Registration: oar@neust.edu.ph

Address: Gen. Tinio Street, Brgy. Quezon District, Cabanatuan City, Nueva Ecija 3100